Sense and Perform

A Message from your Executive Director:

Jamie2-2015-100Greetings, In-Store Implementation professionals! This iSTOREi web site is designed to be your resource for information, research and thought leadership on in-store sensing, retail compliance and performance optimization. You will find valuable resources in COLUMN●ONE, in our Knowledge Base and our Marketplace. Share your best insights with more than 1,800 of your peers at our LinkedIn Group.

The successful realization of merchandising, marketing and promotion plans in the store is our central mission. Our methods are education, research and collaboration. Join us on this journey, and bring greater value to your shoppers, your companies and yourselves.

— James Tenser, Executive Director, JAT@instoreimplementation.net

Blue-Ribbon Advisory Board

The In-Store Implementation Network is privileged to enjoy the support and insights of the following Advisers, who collectively embody immense industry experience and perspective. Members of this body serve on a pro bono basis; and their counsel, credibility and industry connections are invaluable to the pursuit of organizational goals.

2011-05-11T151542Harris-mug-100Brian Harris bharris@tpg-mail.com] is a Founder and Chairman of The Partnering Group and a member of its Board of Directors. Dr. Harris is acknowledged internationally as a thought leader in the field of retail management. He is credited with pioneering two of the most significant developments in this field – Computerized Space Management (in 1985) and Category Management (in 1989). He is recognized worldwide as the developer of the Category Management approach. Since founding TPG in 1990, Dr. Harris has helped implement this approach in retailer, wholesaler, and manufacturer companies in 25 countries. He co-authored the U.S., European, and Brazilian ECR Category Management Best Practices Reports. He has more recently co-led industry initiatives in the US and Europe to develop industry best practices for Collaborative Shopper Marketing. He led the US Retail Commission on Shopper Marketing and co-led the ECR Europe Consumer & Shopper Journey initiative. Prior to founding TPG, Dr. Harris was the founder and CEO of ABA Groups, which developed the Apollo Space Management System in 1985 and merged with Information Resources Inc. (IRI) in 1987. Dr. Harris earned a Ph.D. in Marketing from Michigan State University in 1978 and has an MBA, and a Bachelors Degree in Economics with First Class Honors.

2011-05-11T151716Weber-mug-100Winston Weber [winweber@winstonweber.com] is Chairman, Chief Executive Officer and Founder of Winston Weber & Associates. Since entering the consulting profession 30 years ago, Win has been a value added resource for consumer products manufacturers, retailers, wholesalers and industry associations. He has a worldwide reputation as one of the original architects of category management and is credited with introducing retailer/supplier partnering in the US, Mexico, Australia and Asia. Win was a member of the FMI ECR Category Management Subcommittee. He has written numerous articles on partnering, category management and related subjects. He has been a guest speaker on these subjects for the Strategic Planning Forum, Food Marketing Institute, Grocery Manufacturers Association, National Food Brokers Association, Canadian Council of Grocery Distributors, Canadian Food Brokers Association, Private Label Manufacturers Association and for numerous other industry and corporate affairs. Win spent his first 23 years in the consumer products industry building an impressive record of achievement as a senior sales executive and president of two sales corporations. Beginning his career with Colgate-Palmolive, he progressed rapidly into management positions with increased responsibility with General Foods, American Brands, Bristol-Myers Squibb, Warner Communications and Schering-Plough. He is Chair of the Board of Visitors, College of Arts & Sciences, Syracuse University. He has a Bachelor of Arts Degree from Syracuse University.

2011-05-11T151524Blatt-mug-100Dick Blatt [dick.blatt@planarworld.net] is president of Planar World Consulting, LLC. Previously, he served as the chief executive of POPAI-The Global Association for Marketing at Retail for 17 years. During that time he aggressively pursued establishing marketing at retail as a measured medium to be integrated into the strategic marketing mix, establishing a global network of 20 POPAI country offices around the world, and speaking about trends and the impact of research in shopper marketing at conferences in Europe, Asia, Australia , South America, Africa, and North America. Dick draws upon that global network and industry wide perspective for his unique knowledge of the shopper marketing industry. Recently, he co-authored “Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success” with Rick DeHerder. Dick earned his M.B.A. in marketing from New York University. His political experience includes working for President Jimmy Carter and his corporate experience in the telecommunications industry includes working for both MCI and GTE Sprint at the time of deregulation.

Mark-Heckman100Mark Heckman [mark@mheckman.com] is President of Mark Heckman Consulting. He is a supermarket industry executive with broad experience in retail marketing, brand partnerships, category management practices and consumer research. Over his career, Mark has worked with noted organizations in the supermarket industry to include positions of  Director of Marketing Research at Marsh Supermarkets, VP of Marketing for Randalls Foods, MARC Advertising, and Valassis Relationship Marketing Systems. In 1993, Mark led the analysis team at Marsh that composed and presented the Marsh Super Study, which was published by Progressive Grocer Magazine and later became a case study at the Harvard School of Business. For four years Mark returned to Marsh Supermarkets to lead the marketing efforts at the Midwestern chain as Vice President of Marketing, following Sun Capital’s purchase of the company in 2006.  Mark left Marsh in 2010. Mark is a past member and chairman of the Food Marketing Institute’s Consumer Research Committee as well participating in the recent Retail Shopper Marketing Commission founded by Coca Cola and the In-store Marketing Institute. Mark is a graduate of the Indiana University Kelley School of Business with a BS in Marketing and was honor graduate of the Defense Language Institute, at the Presidio of Monterey, CA.

Emeritus Adviser

Christopher W. Hoyt [chrishoyt@hoytnet.com] is President of Hoyt & Company, a Consumer Packaged Goods marketing & sales consulting & training organization based in Scottsdale, Arizona. His background encompasses: Brand Marketing & Sales Management  at Procter & Gamble; General Management at the Clairol Division of Bristol Myers. Has provided Marketing & Sales Consulting since 1970: for Glendinning (President), Strategic Resource Group (President), Ogilvy & Mather (Sr. Partner) and now Hoyt & Company. Hoyt has worked with over 60 of this country’s Top 100 Advertisers. He now focuses exclusively on helping companies quickly become great at Shopper Marketing. Chris Hoyt graduated magna cum laude from Princeton University, where he was elected Phi Beta Kappa and named a Fulbright scholar. He lectures frequently, writes prolifically and has taught in the Marketing Department at Columbia University’s Graduate School of Business and, most recently, at the University of Arizona.