Advance a Culture of Performance at Retail

ISI-Plan-Do-Measure-250DEFINED. In-Store Implementation refers to the collective physical and informational actions performed at retail to actualize merchandising, marketing and media plans in the store. iSTOREi encompasses compliance, measurement and communications activities, and is defined by a Plan-Do-Measure process cycle that controls implementation plans and work and communicates implementation signals.

PERFORMANCE. iSTOREi Network members believe it is incumbent upon retailers, manufacturers and third-party merchandising services organizations to cultivate an industry-wide culture of performance, in which the lackluster compliance levels of the past are no longer deemed sufficient and the industry adopts and attains greater expectations for In-Store Implementation. Ripe areas for best-practice innovation include:

  • Sensing – Practices for detecting and measuring relevant store conditions
  • Compliance – Practices for ensuring implementation of merchandising and promotion plans
  • Transparency – Practices for sharing and role-based exposure of performance data to decision makers
  • Collaboration – Practices for aligning goal-setting and implementation activities across departments and among trading partners

WorkingPaper250THE ORIGINAL IN-STORE IMPLEMENTATION SHAREGROUP WORKING PAPER argued in favor of a collaborative, industry-wide initiative aimed at closing the implementation gap. It proposed a path toward greater cooperation between retailers, manufacturers and third parties that would ultimately enhance the customer experience and industry profitability.

CASE STUDY IDENTIFICATION AND DEVELOPMENT. A primary goal of the iSTOREi Network is to identify current best practices in In-Store Implementation and other means for advancing store-level performance. Members and Sponsors are encouraged to contribute case studies based on their own successful projects, toward the assembly of a library of best practices.

iSTOREi Background

The In-Store Implementation Network is a membership organization with an educational mission centered on advancing awareness and knowledge of In-Store Implementation practices. Membership is open to all bona fide industry participants – retailers, manufacturers, sales/marketing agencies, merchandising service organizations, solution providers and others in the extended retail consumer products industry, worldwide.

GENESIS. The group formed originally as the In-Store Implementation Sharegroup in 2007, with 10 member companies. After a year of study, it released a working paper, In-Store Implementation: Current Status and Future Solutions, in April 2008. The report gained significant attention in the industry press, which generated numerous inquiries and offers of cooperation.

NETWORK. After consideration, the organizers decided to restructure the group to accommodate a broader base of members from across the industry. In late 2008, it was re-launched as the In-Store Implementation Network, with original Sharegroup companies continuing their involvement as members of the group’s Steering Committee.

MISSION. The essential mission of the iSTOREi Network is educational. Its activities will include:

  • Continue to research and publicize iSTOREi issues
  • Develop and share iSTOREi Case Studies and superior practices
  • Research and publicize effective and practical iSTOREi tools
  • Promote education on Implementation and retail performance management
  • Maintain an iSTOREi Knowledge resource for members

KNOWLEDGE BASE. A primary ongoing activity of the iSTOREi Network is the development and maintenance of a Knowledge Base of thought leadership documents and research. An assortment of valuable documents is available. Over time, this resource will expand to become an online library of member- and sponsor-contributed case studies, best practices, scorecards, industry research, topic papers and other relevant documents. Abstracts of these documents will be searchable by anyone; Downloads require registration.

PUBLICATIONS are invited. All submissions will be reviewed and edited by iSTOREi Network staff and member volunteers. Submissions must meet editorial standards. Guidelines will be provided upon request.