Master In-Store Fulfillment for Online Grocery

ONLINE GROCERY ordering is enjoying a surge in popularity. Call it a “20-year overnight success.”

Driven by the aggressive actions of,, Kroger’s ClickList and Instacart (among many, many others), supermarket operators are rushing to establish “Click & Collect” service offerings with scant consideration of their impact on store operations.

In-store order picking of online grocery orders puts enormous stress on inventory management. It can create a troublesome disconnect between the digital ordering process and item availability. Item substitutions and out-of-stocks are the norm, not the exception. This is bad for customer service and costly for store operations.

Shopper expectations about item availability for online grocery are being driven much, much higher by their digital experiences. A service standard experienced anywhere is expected everywhere. Just because grocery shoppers seem complacent about persistent 8.3% out-of-stocks in the store does not mean they will accept such failures on-line. If you can’t confirm items are available for purchase at the moment their order is placed, your competitor is a click away.

This is becoming the critical In-Store Implementation issue of the present era. It compels supermarket operators to take a fresh look at inventory management and automated ordering practices. To succeed with online grocery, real-time, store-level perpetual inventory – once considered an attainable luxury – is now an absolute necessity for survival.

Are you ready for Click. Confirm. Collect? Check out this post and downloadable Gold Paper from VSN Strategies to learn more.

What Amazon and Whole Foods wish they knew about in-store fulfillment

James Tenser

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