Press Release: Blue Ribbon Advisers


Harris, Hoyt, Weber, Blatt and Heckman Join ISI Network Blue-Ribbon Advisers

Thought leaders back mission to drive performance at retail

TUCSON, AZ [May 17, 2011] – In-Store Implementation Network is proud to announce the launch of its “Blue-Ribbon Advisory” panel. Initial participants include five of the most respected thought leaders in our industry:

  • Dr. Brian Harris – Founder and Chairman of The Partnering Group.
  • Christopher Hoyt – President of Hoyt & Co.
  • Win Weber – Chairman, Chief Executive and founder of Winston Weber & Associates.
  • Dick Blatt – President of Planar World Consulting and former chief executive of Point-of-Purchase Advertising International (POPAI)
  • Mark Heckman – Consultant and former SVP Marketing for Marsh Supermarkets

More detailed background of each individual may be found on the ISI Network web site.

“The ISI Network is privileged to tap the advice and insights of these five individuals, who collectively embody immense retail & consumer products industry experience and perspective,” said James Tenser, Executive Director. “Their counsel, credibility and connections will prove invaluable as we pursue our our organizational goals.”

Blue-Ribbon Advisors generously serve on a pro bono basis, in support of a shared belief in the In-Store Implementation Network mission – to promote a culture of performance at retail, based on sensing, transparency, collaboration and compliance.

Activities Planned. The Blue-Ribbon Advisors’ collective credentials in category management, shopper marketing, in-store marketing and association management will enable ISI Network to progress farther and faster in the months to come. Its agenda for the next 12 months includes publication of case studies, in-store scorecards, and an industry benchmark study of current practices.

With a membership base that now exceeds 1,400 retail, brand, agency and field-marketing practitioners in 25 countries, the group is poised to expand its influence.

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In-Store Implementation Network
James Tenser, Executive Director
520-797-4314 [direct, Tucson, AZ]


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