30-Sec Poll: Priorities

Planogram Implementation: Top Concern for ISI Professionals

Jan. 27, 2009 — With In‐Store Implementation gaining awareness among firms across the retail consumer products industry, it’s
not surprising that planogram implementation tops their priority lists.

Pol1no1-448Planogram implementation was identified as the top In‐Store Implementation priority by 40% of respondents in a
new poll conducted by the ISI Network. Ensuring promotion compliance was next on their lists, top‐rated by 27%.
Perhaps more remarkably, 85% of respondents indicated their organizations have made a “significant” or greater
commitment to In‐Store Implementation, an indication that the pursuit of viable ISI solutions has become an
important area for industry innovation.

Pol1no2-448The first ISI Network “30‐Sec Poll” asked manufacturers, retailers, solution providers, merchandising services
organizations and sales and marketing agencies brief questions about their current attitudes regarding In‐Store
Implementation. In coming weeks, additional 30‐Sec Polls will explore a variety of ISI‐relevant topics and report
the findings to the industry.


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