Topics

Topics and Issues

IN-STORE IMPLEMENTATION covers a lot of territory – both in the store, and increasingly out in the physical and virtual world. Taking effective action on merchandising and promotional plans is just the beginning. Two-way communication with associates in the field is essential, as are data-capture and performance management.

Today, we also track methods for in-store sensing, retail robotics, and the Internet of Things.

Our Bold Agenda

iSTOREi Network identifies significant opportunities for progress in making stores better. These fall broadly under four primary headings: PLAN, DO, MEASURE and COLLABORATE.

Our ongoing objective is to identify and share case studies, scorecards, tools and methods relevant to each ISI discipline below.

PLAN
Merchandising Master Planning
iSTOREi focus on methods and solutions for comprehensive store planning, encompassing Space, Assortment, Layout, Adjacencies and Deployment (SALAD) of categories and segments.

Shopper Marketing Master Planning
iSTOREi focus on methods and solutions for superior marketing and promotion planning, encompassing Promotion, Display, Retail Brand, Segmentation and Shopper Media.

DO
Planogram Compliance
iSTOREi focus on developing a Plan-Do-Measure discipline and solutions supporting implementation, compliance and ongoing maintenance of planograms (schematics). This includes under- and over-stock control.

Promotion Compliance
iSTOREi focus on establishing a Plan-Do-Measure discipline and solutions surrounding compliance with in-store promotions and events. This includes, but is not limited to displays, shippers, end-caps, POS materials, TPRs, sampling and demonstrations.

New/Discontinued Product Compliance
iSTOREi focus on the implementation, compliance and measurement practices surrounding the introduction of new products to the merchandise set.

Shopper Media Compliance
The new wave of in-store media - both digital and analog - places new demands on In-Store Implementation. Message delivery and merchandising coordination require new Plan-Do-Measure compliance disciplines.

MEASURE
In-Store Sensing
iSTOREi focus on multi-dimensional in-store sensing methods that are essential to measure compliance and advance Merchandising Performance Management. The "five senses" include Demand, Items, Messages, Employees and Shoppers (DIMES),

COLLABORATE
IOC Platforms
iSTOREi focus on establishing inter-organizational collaboration (IOC), portal-based, ubiquitous communications platforms that enable and support Plan-Do-Measure Implementation practices.

ISI-Plan-Do-Measure-250

Zip Search

Click the following keywords to display a quick page of topic resources:

In-Store Sensing

Performance Management

Merchandising Services

Workforce Management

White Paper

In-Store Sensing

New technologies like beacons, video mining, heat maps, mobile phone tracking, shelf sensors, etc.

In-Store Sensing

New technologies like beacons, video mining, heat maps, mobile phone tracking, shelf sensors, etc.

In-Store Sensing

New technologies like beacons, video mining, heat maps, mobile phone tracking, shelf sensors, etc.

In-Store Sensing

New technologies like beacons, video mining, heat maps, mobile phone tracking, shelf sensors, etc.